Your content operation.
On autopilot.
WorkSmartNotHard discovers stories worth covering, researches and writes them in your voice, publishes them to your website, and turns them into newsletters and short-form video — automatically.
You decide what gets automated.
One story, every format
Each story the platform picks up becomes a published article — and then whatever else you want made from it, without anyone opening a second tool.
One platform instead of six subscriptions
A typical content stack is a writing tool, a publishing integration, a newsletter platform, a video tool, an image generator and an analytics dashboard — each billed separately, none of them aware of the others. This replaces the lot.
From source feed to published, in every format
Autopilot without giving up editorial control
Most automated publishing tools automate the writing. WorkSmartNotHard learns what you would choose to publish in the first place — then runs inside limits you set, and reports back on what landed.
It learns what you would publish
During setup, you'll choose between real story ideas. From those decisions, the platform learns the subjects, angles and types of stories that fit your publication.
From then on, irrelevant stories are filtered out before they ever reach your publishing pipeline.
OpenAI's latest model quietly rewrites the rules — and publishers need to pay attention before it rewrites them too.
GPT-5 is out. Here's what it means for content teams, search rankings, and the tools you're relying on right now.
You decide how far it runs
Review every story yourself, approve in batches, or let it publish unattended — the level of autonomy is yours, and you can change it at any time.
Set a daily and a monthly spend cap in pounds. Publishing stops itself when it reaches one and emails you — it doesn't quietly keep going and bill you for the difference.
Find out what actually worked
Every video you publish is tracked back into the dashboard: views, likes, retention, average watch time and length, ranked so the pattern is visible at a glance.
Then have the whole channel read at once — every reported video's title, length, publish date and performance — to find what the winners have in common. Each run is saved, so you can see how the answer changes as the channel grows.
Then you close the loop. The analysis tells you what worked — you decide what to change, and retune your preferences, topics and limits accordingly. Nothing is adjusted behind your back.
Keep your website. Automate everything behind it.
Connect WordPress, Shopify or your own website and WorkSmartNotHard handles the publishing workflow behind the scenes. Starting from scratch? We can host the entire site for you.
Build almost any content business
Monitor the industry’s best sources, publish original coverage automatically and turn every story into short-form video.
Monitor regional sources, publish relevant local stories and deliver a daily newsletter to subscribers.
Turn industry developments into SEO articles, thought leadership and short-form video in your company’s voice.
Build an automated publication around almost any subject — finance, sport, travel, science, gaming and more.
Built for publishers, businesses and entrepreneurs who want to produce more content without building a content team
Launch and operate a niche media property with a small team, or on your own.
Automate ongoing content marketing across your website, newsletters and video.
Increase publishing volume and distribution without increasing headcount at the same rate.
See it running in the wild
Pay the AI providers directly.
Connect your own Anthropic, OpenAI, xAI or Google keys and choose bring-your-own-keys pricing. On that plan your model usage is billed to you by the provider at their rate — we don't add a markup — so you stay in control of both model choice and cost.
Prefer not to manage keys? Choose facilitated access instead and we'll supply them, billed as credits through your plan.
Build your plan
Put your publishing operation on autopilot.
Discover, create, publish and repurpose content from one platform — with as much or as little human approval as you choose.
Start building →